Could someone explain why you would ever want to use this over Concentrate?
Much thanks for the name.
1. Because this card is much more fun to play than Concentrate. There are plenty of Izzet madmen out there, such as myself, who enjoy playing cards with potentially powerful, but bizarre or unpredictable effects.
2. In a given environment, Concentrate may not be available. A card like this may be a weaker, but more interesting replacement for some of the available card-drawing solutions in an environment.