Eureka {2GG} |Sorcery| Starting with you, each player may put a permanent card from his or her hand into play. Repeat this process until no one puts a card into play.
It's sort of like passing priority; the effect won't end until every player chooses not to put a permanent card into play. So if you say "Nothing" and he puts a Platinum Angel into play, you still have a chance to put something else into play. Every player has to not put a permanent into play in a row in order for the effect to end.
IthilanorStPete has it correct here, but that ruling is 7 years out of date and things may have changed so I wanted to chime in with an up-to-date explanation.
And yes, Planeswalkers can be attacked and blocked like players. Wiley has the relevant rules.