I think a major reason vanilla cards (and here I'm including cards like SSS that have no activated abilities) aren't looked at much here is that we always assumed Development would add them in later to balance any set we made. Likewise, Development would probably just reprint a few cards here and there as well, so no there's no real need to make stuff like BoP or Wrath either.
Granted, we've never actually done a lot of development work, but the thought is there

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